Recraft

What is Recraft?

Recraft is an AI image generator built for designers. While most tools produce only pixel images, Recraft can generate vector graphics: icons, illustrations and patterns that export as SVG and scale perfectly for websites, apps and print. Its style system lets you define a look, including your brand colours, and apply it to every image, so a set of fifty icons actually looks like it belongs together.

Key features

• Vector generation. Create icons and illustrations as editable SVG files.
• Custom styles. Upload reference images to generate new assets in the same style.
• Brand colours. Set a palette and keep generations on-brand.
• Canvas. Arrange, edit and combine images and mockups.
• Image tools. Remove backgrounds, upscale, erase objects and vectorise raster images.
• Mockups. Place designs onto products and scenes.

How to get started

1. Sign up at recraft.ai.
2. Choose “Vector illustration” or “Icon” as the image type.
3. Pick a style or create your own from references.
4. Generate the first icon, then keep the same style for the rest of the set.
5. Export as SVG or PNG.

Who Recraft is for

UI/UX designers creating icon sets, web designers needing illustrations that match a brand, marketers producing consistent campaign assets, startups without a full-time illustrator, and developers who need quick, scalable graphics.

Tips for using Recraft

• Describe icons literally, such as “shopping cart icon, rounded corners, single colour”.
• Get your brand palette from your logo or website screenshot with the free color palette generator.
• Need PNG favicons from an SVG logo? Use the favicon generator or convert with the image converter.
• Keep a style per project so assets stay consistent over time.

Recraft vs alternatives

Ideogram is better for posters and graphics with lots of text. Midjourney creates more artistic raster images. Adobe Firefly integrates with Illustrator and Photoshop for professional workflows. Canva is better for assembling full designs and templates.

Is Recraft worth it?

For anyone who needs icons, illustrations or brand graphics rather than photos, Recraft is one of the most practical AI tools, mainly because of vector export and consistent styles. Try the free credits on a small icon set; if the results fit your brand, a paid plan can replace hours of manual illustration.

Use Holsha’s free design tools to finish and optimise your assets, and compare more generators in the AI tools catalog.