Brevo

What is Brevo?

Brevo, formerly known as Sendinblue, is a marketing platform built around email, SMS and WhatsApp campaigns in one account, alongside basic CRM features and transactional email. What sets it apart from many competitors is pricing structured around how many emails you send in a month rather than the number of contacts on your list, which changes who it suits best: a business with a large list that emails occasionally can end up paying less than on a typical list-size-based plan.

Brevo grew out of a background in transactional email, and that history still shows in how the platform is put together. Marketing campaigns, automated sequences and one-off transactional messages like receipts all run through the same sending infrastructure and the same contact records, instead of living in separate tools that need to be kept in sync manually.

Key features

• Multi-channel campaigns. Send email, SMS and WhatsApp messages from the same platform, and combine them in a single automation.
• Marketing automation. Build workflows triggered by signups, purchases, page visits or contact behavior, without needing the most expensive plan.
• Transactional email. Send order confirmations, receipts and password resets through the same account used for marketing campaigns.
• Built-in CRM. Track contact activity, deals and basic sales pipeline information alongside email engagement.
• Landing pages and forms. Create signup forms and simple landing pages to grow a contact list.
• Send time optimization. Automatically send campaigns at the time each contact is more likely to open them.

How to get started

1. Sign up for a free Brevo account.
2. Import your contact list or connect signup forms to start collecting new contacts.
3. Send a first campaign using the drag-and-drop email editor.
4. Set up a basic automation, such as a welcome message after signup.
5. Review campaign statistics and consider adding SMS or WhatsApp to a workflow once email is working well.
6. Connect a website or store integration if you also want order confirmations and receipts to run through the same account as your marketing emails.

Who Brevo is for

Businesses with a sizeable contact list that doesn’t email every day, since the sending-based pricing rewards infrequent, high-value campaigns over constant emailing. It also suits companies that want SMS or WhatsApp in the same tool as email rather than juggling separate providers, and anyone who wants transactional and marketing email combined in a single account rather than paying for two systems.

Tips for multi-channel campaigns

• Match the channel to the message. Save SMS and WhatsApp for time-sensitive or high-priority updates, and keep routine newsletters on email where sending costs less.
• Track every channel consistently. Use the UTM builder on links across email, SMS and WhatsApp so a single analytics report can compare their performance.
• Add QR codes to print or in-person promotions. A QR code generator can link a flyer or receipt straight to a Brevo signup form.
• Review your sending volume before choosing a plan. Because pricing follows email volume, estimate a realistic monthly send count rather than picking a plan based on list size alone.

Brevo vs alternatives

MailerLite is simpler and prices by list size, which can suit smaller businesses that email often but don’t need SMS or WhatsApp. Kit is built specifically for creators monetizing an audience through paid newsletters, a different focus from Brevo’s broader marketing and transactional toolkit. beehiiv concentrates on newsletter growth and monetization for publishers rather than general business marketing and multi-channel campaigns. Brevo’s combination of volume-based pricing and multiple channels makes the most sense for businesses that have already outgrown a simple, list-size-priced newsletter tool.

Is Brevo worth it?

For a business with a large contact list that doesn’t email constantly, or one that wants SMS and WhatsApp alongside email without adding another vendor, Brevo’s pricing model and channel range can genuinely save money and simplify the toolkit. Businesses that send frequent high-volume email campaigns should check where sending-based pricing lands compared with a list-size model before switching, and anyone already paying for a separate transactional email service should weigh whether folding it into Brevo is worth the migration effort. See other email marketing options in the deals catalog.