Free tools, SEO and marketing
UTM link builder
Add campaign tags to any link so your analytics shows exactly where visitors came from.
Questions
What is a UTM link?
A normal link with extra tags at the end. Analytics tools like Google Analytics read those tags and show which campaign, site or post sent the visitor.
Which fields do I need?
Source, medium and campaign are the ones reports rely on. Term and content are optional, for paid keywords or for telling two links in the same email apart.
Does case matter?
Yes. “Facebook” and “facebook” show up as two different sources, so pick lowercase and stick with it. This tool lowercases values for you.
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