Make

What is Make?

Make (formerly Integromat) is a visual automation platform that connects the apps a business runs on into multi-step workflows, called scenarios. Instead of writing a list of steps, you build a scenario on a canvas: modules represent each app or action, connected by lines that show how data flows between them, including branches, filters and routers for conditional logic. A scenario might pull new orders from an e-commerce store, check their value, and route high-value orders to one path and everything else to another, updating a spreadsheet and notifying a team along the way.

Key features

• Visual scenario builder. See an entire automated process laid out as a diagram, which makes complex branching logic easier to follow than a plain step list.
• Large app library. Pre-built modules for common CRMs, email platforms, spreadsheets, e-commerce systems and communication tools.
• Routers and filters. Split a scenario into multiple paths based on conditions, so different data is handled differently within the same automation.
• HTTP and webhook modules. Connect to services without a dedicated integration by calling their API directly.
• Data stores. Hold small amounts of data between scenario runs without needing a separate database.
• Scheduling and instant triggers. Run scenarios on a timer or fire them the moment something happens in a connected app.

How to get started

1. Sign up for a Make account and open the scenario editor.
2. Choose a trigger module, such as a new form entry, a new row or a scheduled interval.
3. Add modules for each subsequent step and connect them on the canvas.
4. Use the built-in test run to check the scenario with real or sample data before activating it.
5. Turn on scheduling and monitor the execution history for errors or skipped runs.

Who Make is for

Businesses that need to connect several apps in a single process, especially when that process involves conditions and branches rather than a straight line from trigger to action. It suits operations and marketing teams comfortable working visually, and organizations that have outgrown a very basic automation tool but do not want to hire a developer. Agencies managing automations for multiple clients also use Make’s visual layout to hand off and document workflows more easily than a plain list of steps would allow.

Tips for building scenarios that don’t break

• Map the process on paper first. Sketch the steps and decision points before opening the canvas; it is faster to build a scenario you have already thought through.
• Test with a small data sample. Use Make’s test run on one record before scheduling a scenario to run automatically against everything.
• Check API responses as you go. The JSON formatter helps make sense of raw data returned by HTTP modules when a connector does not exist for an app.
• Tag automated traffic. If a scenario posts links to social media or ads, build them with the UTM builder so analytics can still trace results back to the automation.
• Watch your operations usage. Busy scenarios with many modules consume operations quickly; review scenario history regularly rather than finding out at the end of the month.

Make vs alternatives

Zapier is simpler to start with and has the largest single library of app integrations, which suits very straightforward, linear automations. n8n offers similar visual, node-based building with the added option of custom code and self-hosting for technical teams. Make sits between the two: more visual and flexible than Zapier’s step list, generally considered easier to pick up than n8n for non-technical users who don’t need custom code. For the website itself rather than what happens behind it, a builder like Framer solves a different problem entirely, though many teams use both together.

Is Make worth it?

For a business connecting more than two or three apps, especially with conditional logic, Make’s visual canvas often pays for itself in reduced setup time and easier troubleshooting compared with a plain linear tool. The free plan is a realistic way to test whether your actual workflows fit within its usage limits before committing. Teams that only need the simplest, single-path automations may not need Make’s extra visual complexity. See other automation options in the deals catalog.