Photoroom

What is Photoroom?

Photoroom is an AI photo editing app built around one very common need: making product photos look professional without a studio. Take a picture of a pair of shoes on your kitchen table, and Photoroom removes the background, adds a clean backdrop or a realistic scene, places a soft shadow and exports the image in the right size for your store or marketplace. It started as a mobile app and now also runs on the web and through an API.

Key features

• Background removal. Cut out products and people in a second.
• AI backgrounds. Generate studio-style or lifestyle scenes around your product.
• Shadows and lighting. Add natural shadows so objects don’t look pasted on.
• Batch editing. Process dozens or hundreds of photos with the same settings.
• Templates. Ready layouts for marketplaces, ads and social posts.
• Retouch. Remove unwanted objects and fix small flaws.
• API. Automate image editing for large catalogs.

How to get started

1. Install the Photoroom app or open the web version.
2. Take a photo of your product in good daylight on a plain surface.
3. Photoroom removes the background automatically; choose a colour or AI background.
4. Adjust shadow and size, then export.
5. For many products, use batch mode with one consistent style.

Who Photoroom is for

Etsy and Shopify store owners, marketplace sellers, resellers on Vinted and eBay, restaurants photographing dishes, real-estate agents and small brands running social media without a photographer.

Tips for better product photos

• Light matters most. Shoot near a window without direct sun and avoid mixed lighting.
• Fill the frame with the product so the cutout has more detail.
• Try free tools first. For a single quick cutout, Holsha’s background remover is free and needs no account.
• Optimise for speed. Large images slow down stores; resize them with the image resizer and compress with the image compressor.

Photoroom vs alternatives

remove.bg focuses purely on background removal, with an API and plugins. Adobe Firefly gives more creative freedom inside Photoshop. Canva is better for designing full graphics around the product. Freepik AI offers broader image generation plus stock content.

Is Photoroom worth it?

For anyone selling products online, Photoroom can pay for itself quickly by replacing photographers and hours of manual editing. The free version shows the quality of the cutouts; the Pro plan is worth it once you need batch editing, high-resolution exports and AI backgrounds for a whole catalog.

Explore Holsha’s free image tools and more AI photo editors in the AI tools catalog.