SEO tools
Keyword research, rank tracking and site audits — the data behind decisions about content.
- SemrushAll-in-one SEO and marketing suite: keywords, backlinks, audits and competitor research.
- SE RankingRank tracking, site audits and keyword research at a lower price than the big suites.
- SerpstatSEO platform founded in Ukraine, strong for keyword research and site audits.
- Surfer SEOTells you what to write so an article can compete with the pages already ranking.
SEO tools: what to know
An SEO tool answers three questions: what people search for, where you stand for it, and what on the site is holding you back.
Data sources differ, so numbers between tools never match exactly. Pick one and stay with it, because the trend matters more than the absolute figure.
How to choose
- Track a small set of pages properly rather than everything badly.
- Check that the tool has real data for your country and language.
- Pair any tool with Search Console — that is your own, unmodelled data.