Free resources, For website owners

Google Search Console

The searches your site appears for, the pages Google could not index, and what to fix first.

Category
For website owners
Cost
Free, requires verifying that you own the site
Website
search.google.com

What Google Search Console is

Search Console is the only place you see your own search data rather than a model of it: the exact queries people typed, how often your page was shown, how often it was clicked and where it sat in the results.

It also reports the mechanical problems — pages Google chose not to index, redirects it could not follow, structured data it could not parse, and Core Web Vitals measured on real visitors rather than in a test.

Good for

  • Finding queries you already rank for and could rank better for
  • Diagnosing why a page is not in the index
  • Checking that a redesign or a migration did not lose pages

Worth knowing

  • Data starts from the day you verify the site — there is no history before that, so connect it early.
  • Position is an average across many searches; treat the trend as the signal, not the number.

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