For website owners
The free services every site needs: search data from Google and Bing, a CDN, SSL and uptime monitoring.
- Google Search ConsoleSee the searches your site appears for, indexing problems and Core Web Vitals.
- Bing Webmaster ToolsSearch Console for Bing, which also feeds results to ChatGPT search and DuckDuckGo.
- CloudflareFree CDN, SSL, DNS and DDoS protection in front of any website.
- Let's EncryptFree, automatically renewed SSL certificates.
- Uptime KumaSelf-hosted monitor that alerts you when a website goes down.
For website owners: what to know
A site does not need a budget to be measured and protected. Search Console and Bing Webmaster Tools show what people actually search for before they reach you, a CDN takes over SSL, caching and attacks, and a monitor tells you when it all stops.
Set these up once, at launch. Search data only exists from the day you connect it, so the earlier the better.
How to choose
- Connect Search Console on day one — it does not backfill history.
- Bing data matters more than it used to: it feeds other search engines and AI answers.
- Monitoring is worth nothing if the alert goes to an inbox nobody reads.